Why Buy from an authorized
dealer
Pssst. Hey, you want to buy a watch?
If so, you'd better know just who you're
buying from--especially while shopping online. Purchasing a watch from an unauthorized
online retailer is like buying a timepiece from a trench-coated street salesman offering
the deal of the century. You don't know what you're getting until it's too late.
Your best bet is to shop with extreme
caution and buy only from an authorized watch retailer, whether you are shopping online or
on the street. Authorized watch retailers like Alrashid Cyber Mall are officially
sanctioned by the watch brands they sell and offer a warranty against any potential defects
in the watch. This policy legitimizes the sale and protects the consumer from possible
fraud.
Nearly all luxury watch brands forbid
Internet sale of their merchandise, which means that only unauthorized dealers carry these
brands online. Alrashid Cyber Mall is a rare exception among online retailers, since it
offers only authorized watches, including some high-end watch brands you can't get
elsewhere in the United States. Alrashid Cyber Mall is authorized to sell every watch
brand it offers. It has a 30-day return policy, a three year warranty, guaranteed service
and secure transactions. Therefore consumers can rest assured that their purchase is safe.
Most authorized online watch retailers will fly their "authorized flag" proudly.
Other online watch stores are a gamble. And
the odds aren't favorable. Be wary of online watch retailers who are unauthorized to sell
their merchandise. The goods could be counterfeit or even stolen--leaving the consumer's
purchase subject to future confiscation (e.g. when the watch is taken in for repairs or
cleaning). Many watch brands won't even service a watch that's been purchased from an
unauthorized retailer, including online stores.
Beware of an online store that uses popular
luxury brand names, such as Rolex and Cartier, in links simply to attract buyers to its
web site. Chances are that site doesn't offer those prestigious brands at all. And it
certainly isn't authorized. When you click on the so-called deal of a lifetime, the
merchandise may be simply unavailable or "out of stock," according to one
executive from a luxury watch brand, who has unsuccessfully attempted to buy his own watch
brand from a number of unauthorized sites. Why take risks? Why buy clunkers? The security
of buying authentic watches from an authorized online retailer is better than any discount
an unauthorized site offers. Authorized watch retailers offer quality, uniqueness,
legitimacy, and peace of mind. Others can be a waste of money and time--how much depends
on shrewdness and the speed of your connection.
